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Category Archives: Uncategorized
Communications planning
You need a communications plan whenever you communicating with the public. It’s a good idea to have an overarching strategy for all communications, as well as “mini” communications plans for projects such as a newsletter, or a major event, such … Continue reading
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Tagged communications, KISS, planning, simplicity, target audiences
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Communicating in a crisis
The devastating earthquake which hit Christchurch on February 22, and the resulting death and destruction in its aftermath has highlighted – in all too much reality – the need for having excellent crisis communication systems in place. So far, the … Continue reading
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Trying to tame the online tiger
In the last few years we have literally seen an explosion in social media – Facebook, blogs, twitter et el – are now all the rage. The arrival of all this new media has seen the metaphorical birth of ‘monkeys with typewriters’. … Continue reading
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Writing for the web
Writing for an online audience – or the web – is a much different beast to writing for print. If successful online writing could be summed up in one succinct message, it would be: the shorter, the better! Why is … Continue reading
How to develop effective key messages
Key messages are the core points or facts which you want a target audience to either read, hear or see and remember. These create meaning and attention on an issue – ie new product, policy launch, or idea – that … Continue reading
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Managing your reputation
Reputation management is the essence of any public relations, which is – funnily enough – all about managing relations with the public! Managing you or your organisation’s reputation may not seem much of a priority when things are going well. However, when … Continue reading
Welcome to our site and New Zealand public relations blog
Hi and welcome to WRITE HERE, RIGHT NOW LTD – a new communications advice and public relations business. I have even established a website and a public relations blog, which – of course – you are now reading. I’ve set up … Continue reading
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