Monthly Archives: February 2011

 The devastating earthquake which hit Christchurch on February 22, and the resulting death and destruction in its aftermath has highlighted – in all too much reality – the need for having excellent crisis communication systems in place. So far, the … Continue reading →

 In the last few years we have literally seen an explosion in social media – Facebook, blogs, twitter et el – are now all the rage. The arrival of all this new media has seen the metaphorical birth of ‘monkeys with typewriters’. … Continue reading →

Key messages are the core points or facts which you want a target audience to either read, hear or see and remember. These create meaning and attention on an issue – ie new product, policy launch, or idea – that … Continue reading →